Welcome to our ecosystem. Brand identities made carefully since 2004 — and the editorial, digital and motion work that grows around them.

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2026

Selected work

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Approach Independent since 2004

Slow with the details, warm with the people, in love with the craft.

We work small, on purpose. Fewer projects, deeper care, longer relationships with the brands we make.

Let's talk

Services

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Services Four disciplines, one studio

Strategy first — listening, positioning, framing what the brand is for. From there, branding leads and the rest follows. We start in Branding & Identity — naming, mark and guidelines built to age well. It grows into Web Design, multilingual WordPress sites, accessible by default. Into Editorial & Print, where brand turns tactile — work that earns shelf space. And into Motion Graphics, with concept and storyboard developed in-house.

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Process Five phases. Room to iterate.

Most of what looks like inspiration is care, time and love.

Design thinking sits underneath the five phases — observe, frame, make, refine, repeat. Method we trust enough to forget about, so the work can lead.

01 Discovery
02 Concept
03 Development
04 Execution
05 Aftercare
Optional, across all phases: writing, naming and editorial care for whatever the brand needs to say.
  1. Discovery

    A long call, a longer document. We map the brand you have, the brand you mean, and the gap between them.

  2. Concept

    One sharp idea, two or three directions, no kitchen sink. We work on paper longer than you'd expect.

  3. Development

    Identity, type, web, motion, print — whatever the project needs, made in-house. You see the work every week.

  4. Execution

    Production, supervision, quality. From screen to print, code or camera, we stay close to whoever is making it.

  5. Aftercare

    Files your team can open, guidelines they'll read, and a quarter of after-care so the brand lives on after we step away.

The studio

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People Since 2004

A small independent studio between Buenos Aires and Madrid. Three of us — choosing the work, doing the work, every brief from first call to last revision.

  • Jonathan Diment Founder & Creative Director
  • Martin Soliani Art Director
  • Nick Frost Producer

Brand identities,
made carefully
since 2004.

We've stayed small on purpose — close to the work, close to the brief, close to whoever we're making it for.

No middle layer, no handoffs into the void. The people you meet are the people you work with, every week.

In their words

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In their words Peers & clients
Interbrand Peer
“We have been working with Jogo on and off since 2015. Their professionalism, reliability and creativity have made them our go-to agency. They were a key player in the brand refresh Interbrand Madrid recently carried out for Santander. I have full faith in them.”
Borja Borrero Executive Director, Interbrand
AdvisorEngine Client
“Working with Jogo is always a masterclass in creativity, commitment, and collaboration. They manage complexity with ease — keeping quality and vision intact. Beyond the results, it's the partnership and the confidence they inspire that truly stand out.”
Craig Ramsey AdvisorEngine
Aerolab Peer
“Craftsmanship and strong work ethics are hard to come by in modern design. What Jogo does is on par with the standards we hold for our own products, so we were pretty much compelled to partner with them.”
Agustín Linenberg Aerolab
Brandfor Peer
“JOGO delivered designs of very high quality on time and with clear communication. I've worked with them over several years on numerous local and global projects — always professional and rigorous. They are a safe bet.”
Carlos Magro Brandfor
Warrior Addict Client
“They understood very well what we wanted to communicate and each step was surprising for us. They always involved us in the decisions. It was a pleasure working together.”
Judith Emanuel CEO & Founder, Warrior Addict
Lovys Client
“The Jogo team surprised us with their creativity and the final result was outstanding. A branding which balances a cool but also smart attitude, able to convey effectively what we stand for.”
Joao Cardoso Lovys
Ethical Studios Peer
“It was a real pleasure to work with Jogo. We appreciated the time they took to understand our needs and the clarity of the proposal. Turn-around times were fast and communication was clear — we couldn't have been happier with the final result.”
Patrick Lunt Ethical Studios
Kawu Client
“From the very beginning they were professional, robust and empathic with our project — so it was very simple for us to decide to work with them on our brand identity.”
Juan Pablo Solari Kawu
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Get in touch

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brewing? A real person will write back.