Bonn Challenge

Icon Design

Bonn Challenge


On September 2nd, 2011, within view of the banks of the river Rhine, world leaders assembled in Bonn, Germany, to launch the largest restoration initiative the world has ever seen.

Designed as an implementation platform for several existing international commitments, the Bonn Challenge is a global aspiration to restore 150 million hectares of degraded and deforested lands by 2020. 

Our collaboration with Ethical Studios began when their called us with the goal to get help with an icon collection for this project´s map. We got on board and designed a complete icon set that could be used for maps, website, etc.


“It was a real pleasure to work with Jogo Colectivo. As a web agency we appreciated the time they took to understand our needs and the clarity of the proposal which left no room for doubt. We were immediately taken by the first designs which captured the look and feel that we were hoping for and all of our comments were then incorporated. Turn around times were fast and communication was clear – we couldn’t have been happier with the final result!”

– Patrick Lunt, Ethical Studios.

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